Book Launch - CEO On the Go in Vietnam

Yes, that's Nhung (my wife) on the cover!

Dear Family & Friends,

Apologies for the radio silence over the past few months. I resigned from my desk job, started my own company, and been busy in the lab conjuring up my first eBook, CEO On the Go in Vietnam. I've co-authored it with a very wise and experienced Vietnamese friend of mine and we've published with pseudonyms for now (it's not for the reasons you're thinking).

The book's aimed at CEOs because we feel that they have the most influence to take action and make positive change in Vietnam.  However, whatever your seniority, if you're considering investing time/money in Vietnam or a professional move to Vietnam, I would urge you to read our book.  It will allow you to leapfrog the culture-shock and be effective immediately.

It's not another history book.  Instead, it's packed with secrets to the unique Vietnamese DNA today, which I've learned over my time in Vietnam as an observer and flows through the blood of my co-author.  We are LEGIT!  It's also short and simple read that's straight to the point, and can be read in an 1 or 2 afternoon/s.

You can purchase the book on Kindle (where you can get a free sneak peak sample of the book) via the ad on my blog.  If it's not for you, please do refer our book to others!

Here's our foreword to tickle your tastebuds:

If you’re making the courageous step to lead a corporate in Vietnam, their first year in leadership will be challenging.  Internal conflict is inevitable as you adjust to the Vietnamese DNA.

While Vietnam – a gold mine – attempts to leverage opportunities like the TPP to re-kindle economic growth, the FMCG sector – representing consumer power – remains flat.  

FMCG manufacturers that understand the Vietnamese DNA are going from strength to strength while others are sinking.

Read this succinct collection of Vietnamese secrets on the plane to Vietnam or over an iced Vietnamese coffee in one afternoon to optimise your integration to a challenging but highly rewarding environment.

CEO On the Go in Vietnam combines a unique blend of knowledge and experience of a native Vietnamese businessman and the perspective of an outsider behavioral economist looking in.

Take this example of insight, District 7 sub-municipality in Ho Chi Minh City – the commercial capital of Vietnam – is home to Vietnam’s first public surveillance system. As traditional on-the-beat policing and private investigation in Vietnam evolves and inter-class disparities widen, a huge opportunity emerges for B2C, B2B, and B2G private/public security specialists.

Here's another interesting case of how old ways of Vietnamese life affects trends today; everyday communications for Vietnamese had always been about proximity or word of mouth. Vietnamese life – family, friends, and work – in the past was very localised.  This meant that letter writing and sending occasion-based greetings cards never gained traction, despite the existence of a fairly effective national postal system. 

While word of mouth remains a key touch point for marketers, sons and daughters, and nuclear families are becoming more independent and are moving away from their hometowns in pursuit of better standards of living. With the cost of transport on the increase, especially during peak seasons and being a country where gifting is very important, greetings cards pose a significant opportunity for those that can successfully inspire Vietnamese.

It is the intention of the authors that this series of references will fuel your leadership in your corporate and in the market place in Vietnam, and ultimately brining sustained and balanced increases in the prosperity for Vietnamese.

We strongly believe that you gain deep and practical insight from this book.  All the best with your business venture in Vietnam!